Infinitize, a digital media agency, has recently launched a groundbreaking initiative aimed at supporting indie game developers, aptly named Vendetta.
This endeavor offers a “publishing-as-a-service” model, with a team comprising veterans from well-known companies like Devolver and Good Shepherd. Essentially, Vendetta focuses on boosting indie studios by providing them with seasoned marketing expertise. In a strategic move, they’ve also teamed up with The Lippin Group, a communications agency, to further enhance this initiative.
“Gaming has always been at the heart of passionate communities, where enthusiasts come together to champion what they love and influence cultural shifts,” remarked Infinitize CEO Jenny Zha.
She went on to say, “The future of gaming isn’t about the size of the studio; it’s about the courage of the developers. At Infinitize, we’ve witnessed the transformative power of fandom. Vendetta is our way to support the trailblazers: the indie developers who bring vision, determination, and games worth our attention.”
Currently, Infinitize has yet to disclose which studios they’ve partnered with under this new initiative.